Soft Opening and Grand Opening: Your Blueprint for a Strong Launch at ValueMed
- Val
- Dec 18, 2025
- 3 min read
A well-executed Soft Opening and Grand Opening can set the tone for your entire pharmacy business. At ValueMed, these two phases are not just ceremonial—they are strategic tools to promote services, test operations, and introduce your community to the ValueMed experience.
This guide outlines everything a ValueMed Franchisee, Pharmacist, and Pharmacy Assistant must prepare for a successful soft and grand opening.
I. Purpose of the Soft Opening
The Soft Opening is an internal trial period (typically 7–14 days) that allows your team to:
Test actual workflows and identify operational gaps
Train staff in real-time with actual customer interactions
Introduce ValueMed signature programs to the local community
Begin light selling and establish store presence before the Grand Opening
This phase is critical to make necessary improvements prior to the big launch.
II. Announce and Prepare the Following ValueMed Programs
1. ValueMed Health Check Program
A walk-in service offered by the Pharmacist including:
Blood Sugar
Uric Acid
Cholesterol
Blood Pressure Check (Free)
Free Patient Counseling
Pharmacists must prepare:
Health Check Pads
Health Logbook
Test kits (glucometer, cholesterol meter, uric acid strips)
Posters and flyers promoting the program
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2. ValueMed Mobile Clinic (Optional – Upon HQ Approval)
This is an advanced on-site diagnostic program facilitated by ValueMed HQ with licensed Medical Technologists and equipment.
Soft Opening Activities:
Begin Pre-Registration of Patients
Collect necessary payments (if any)
Explain follow-up protocol: 7 days return for result interpretation by a licensed physician
HQ will provide:
MedTech Team
Extraction tables and supplies
Posters and registration forms
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3. ValueMed Konsulta
Upon HQ’s approval and availability of a Doctor:
Provide Free or Low-Cost Medical Consultation on Grand Opening Day
Pre-registration encouraged during soft opening
Doctors may prescribe RX or maintenance meds, fulfilled directly from store inventory
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III. Soft Opening Essentials
Marketing and Patient Registration:
Place flyers and posters in nearby clinics, schools, offices, tricycle terminals, etc.
Set up a Registration Corner for:
ValueMed Health Check
ValueMed Mobile Clinic
ValueMed Konsulta
Store Setup:
Play the official ValueMed Jingle during operating hours
Offer Free VitaFix Samplers (provided by HQ)
All staff must wear ValueMed uniforms with nameplates
Set up small giveaway packs for the first few patients (optional)
Have a Customer Feedback Logbook available
IV. Grand Opening: Execution and Celebration
After a successful Soft Opening, launch the Grand Opening with a festive, professional, and community-driven event. This creates brand impact, drives traffic, and builds local loyalty.
1. Grand Opening Essentials
Decorations:
ValueMed blue and white balloons across entrance
Balloon arch, table skirts, and banners (optional)
ValueMed Jingle played continuously
Streamer: “Now Open – ValueMed [Branch Name]”
Event Setup:
Blessing Ceremony (optional – according to religious beliefs)
Opening Remarks from Franchisee
Short Welcome Program hosted by Pharmacist, PA, or HQ Rep
Ribbon Cutting and Photo Ops
Chairs for guests, patients, and VIPs
Sound system or speakers (for announcements and jingle)
Functional Areas:
Pharmacist/Doctor Corner – Consultation Table with prescription pads
MedTech Station – Long table for blood extraction
Registration Area – Pre-registered patient list, walk-in forms
Waiting Area – Chairs for lining patients
Marketing Booth – For flyers, promos, and giveaways
2. Programs to Activate on Grand Opening
ValueMed Health Check
ValueMed Konsulta (if doctor assigned by HQ)
ValueMed Mobile Clinic (if scheduled)
Flyering teams outside the store (with QR code or promo leaflets)
Product Demos or Pharmacist Talks about VitaFix and OTCs
3. Marketing and Sales Support from HQ
Streamers and Opening Banners
Free VitaFix Samples for Patients
Posters and Patient Forms
Optional giveaways or raffle prizes (if approved)
On-site support from HQ Representative (if scheduled)
V. Logistics and Operational Preparations
Inventory Planning:
Ensure full stock of VitaFix products
Replenish top 100 generics medicines (based on Stock Analyst’s recommendation)
Double-check supply of test kits and health check consumables
POS system must be fully operational
Staff must be ready with CSR and health consultation spiels
Optional Add-ons for Event:
Light snacks or food trays for guests and patients
Tokens for patients who complete the Health Check
Facebook Livestream or Social Media Posting of Ribbon Cutting
Local barangay or community leaders as invited guests
VI. Summary Checklist for Soft & Grand Opening
SOFT OPENING:
Internal staff training
Posters and flyers displayed
Viber/Call & Delivery active
ValueMed Jingle ready
Registration for health programs
Free samples available
Daily inventory reporting in place
GRAND OPENING:
Balloons, signage, ribbon
Sound system and music
Blessing ceremony (optional)
Consultation and MedTech tables ready
Chairs and waiting area
Staff on uniform and prepared
ValueMed Programs executed
Food/snacks prepared
Marketing and sales team deployed
Photographer (optional) or document via phone for social posting
REMINDER:All health services offered during the Soft and Grand Opening must be properly logged using the ValueMed Health Check Logbook. Pharmacist must review prescriptions before dispensing and ensure proper documentation for all mobile clinic and consultation services.
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