Understanding VitaFix House Brands: A Strategic Advantage for ValueMed Franchisees
- Val
- 2 days ago
- 4 min read
VitaFix is the official ValueMed House Brand line of vitamins, supplements beverages and skincare products, developed to provide high-quality wellness products that support preventive healthcare while also helping franchisees increase profitability.
To make it easier for branches to carry these products, ValueMed offers the VitaFix Consignment Program. This program allows franchisees to sell VitaFix products without requiring upfront capital investment, making it one of the most advantageous product lines in the store.
This article explains how the program works, the responsibilities of the branch, and how to maximize its benefits.
What is the VitaFix Consignment Program?
Under the VitaFix Consignment Program, VitaFix products are delivered to your branch without requiring the franchisee to purchase the inventory upfront.
Instead of paying for the items immediately, the branch only pays for products that have already been sold.
The Accounting Department at ValueMed Headquarters will handle the weekly collection and billing of VitaFix sales, while the Supply Chain Team will monitor stock levels and perform automatic replenishment to ensure the branch always has sufficient supply.
This system allows branches to sell VitaFix products while preserving their working capital.
Why the VitaFix Consignment Program is a Major Advantage
No Capital Required for Inventory
One of the biggest advantages of this program is that the branch does not need to invest capital to stock VitaFix products.
This allows franchisees to:
Offer a complete line of supplements
Expand product offerings without additional financial risk
Allocate capital to other operational needs such as generics inventory
Higher Profit Opportunities
VitaFix products provide attractive margins while addressing common health needs such as immunity, heart health, joint support, and overall wellness.
Because these products are positioned as ValueMed’s trusted house brand, they are easier for Pharmacists and Pharmacy Assistants to recommend during patient counseling.
Continuous Supply Through Auto Replenishment
The Supply Chain Team automatically monitors VitaFix movement and will replenish stocks accordingly.
This ensures that branches:
Avoid stockouts
Maintain continuous product availability
Do not need to manually reorder frequently
Strong Support for Preventive Healthcare
VitaFix products complement ValueMed’s preventive care programs and help position the pharmacy as a community health partner, not just a medicine store.
Responsibilities of the Branch
Because VitaFix products are provided through consignment, branches must strictly follow reporting and compliance requirements.
Weekly Reporting Requirement
Branches must submit the following reports every week:
Physical Inventory Report
Sales Report for VitaFix Products
These reports allow HQ Accounting to verify sales and determine the correct billing amount.
Weekly Billing and Collection
The Accounting Department will collect and bill the branch weekly based on actual sales.
Only the items sold during the reporting period will be billed.
Compliance Requirement
Failure to submit the required reports may result in the following action:
ValueMed HQ reserves the right to remove the branch from the consignment program
The branch may be billed 100% for all VitaFix items previously delivered
This policy ensures transparency and proper tracking of consigned inventory.
Merchandising Requirements
VitaFix products must always be displayed in high-visibility areas inside the pharmacy.
Recommended placement includes:
Near the cashier counter
Eye-level shelf displays
Dedicated VitaFix shelf section
Promotional racks near the entrance
Areas where customers wait for prescriptions
Proper visibility helps increase product awareness and encourages impulse purchases.
Branches should treat the VitaFix shelf as a premium product display, similar to how large pharmacies showcase their house brands.
Integration with ValueMed Health Programs
VitaFix products should always be incorporated into ValueMed’s healthcare initiatives.
ValueMed Health Check Program
After conducting blood pressure, blood sugar, cholesterol, or uric acid tests, the Pharmacist may recommend appropriate VitaFix supplements to support patient wellness.
ValueMed Mobile Clinic
During Mobile Clinic events, VitaFix products can be recommended to patients who receive laboratory tests or preventive health screenings.
ValueMed Konsulta
Doctors participating in the Konsulta program may recommend supplements alongside prescribed medicines. VitaFix products should be available and offered as the preferred supplement option.
Integration with ValueMedKonek Subscription Program
VitaFix products should also be included in the ValueMedKonek Medicine Subscription Program.
Subscribers who regularly purchase maintenance medicines may benefit from adding supplements such as:
Immune support
Heart health supplements
Bone and joint health formulas
General wellness vitamins
Offering VitaFix as part of the subscription helps increase recurring revenue and strengthens long-term customer relationships.
Best Practice for Pharmacists and Pharmacy Assistants
Pharmacists and PAs should actively recommend VitaFix products when appropriate.
Examples include:
Suggesting immune support vitamins during cough and cold consultations
Recommending joint supplements for elderly patients
Offering heart or metabolic support supplements for maintenance patients
When done properly, this approach improves patient care while increasing store revenue.
Conclusion
The VitaFix Consignment Program is a unique advantage available to ValueMed franchisees. It allows branches to carry a full line of supplements without requiring capital investment, while benefiting from automatic replenishment and strong margins.
However, to maintain eligibility, branches must strictly comply with reporting requirements and ensure that VitaFix products are properly displayed and actively promoted.
When integrated into ValueMed’s health programs and subscription services, VitaFix becomes more than just a product line—it becomes an essential component of the ValueMed healthcare ecosystem.
See attached Weekly Sales and Inventory Report
